Behind the Brand

Behind the Brand: The Human (and Animals) Running Critterfit Co.

Who runs the zoo around here?

Hi! I’m the founder, designer, and chief animal enthusiast behind Critterfit Co.

Based right here in Sydney, this brand started as a late-night passion project—a creative escape after clocking out of the daily grind. It all began with a simple, universal truth: our pets absolutely rule our lives, and we wouldn't have it any other way.

Critterfit Co. officially came to life thanks to a single design inspired by my highly territorial cockatiel, who insisted on demanding head scratches and hoarding his millet. Seeing that first illustration make its way onto a t-shirt (and making that very first sale) sparked something much bigger.

I realised there was a whole community of people out there who completely understand the specific chaos of living with animals. From painting a tribute to our beloved rescue dog, Coco, from Nepal, to capturing the perfectly unbothered yawn of a ginger cat, my goal became to capture those humorous, stubborn, and downright adorable personalities through relatable apparel.

We Don't Do "Clip Art"

In a world full of generic, copy-and-paste novelty shirts, I wanted to build something that actually respects the art of apparel.

Every single design you see in our store starts as an original piece of digital art. Whether it is a vintage-engraved illustration, a painstakingly converted halftone cat portrait, or a vibrant comic-style remix, real hours go into every single piece. Every shirt is designed to be a conversation starter for fellow animal lovers.

Our Philosophy: We believe that animal lovers deserve apparel that feels as good as it looks. You shouldn't have to choose between a fun graphic and a high-quality, wearable garment.

The Canvas

Because our art is rich and layered, we refuse to print it on cheap, stiff cardboard tees. We exclusively print our core collections on premium, 100% ring-spun cotton garments. By utilising modern tubular knit construction and lightweight, highly breathable fabrics, we ensure that every piece of Critterfit Co. apparel feels buttery-soft and perfectly lived-in from the very first wear.

Join the Flock

Whether you are serving as the personal assistant to an attitude-filled feline, trying to reason with a dramatic bird, or surviving the Monday grind with your dog by your side, you know the vibe.

Thank you for being here, for supporting an independent Australian brand, and for loving your quirky companions as much as I love mine.