Behind the Brand

The Human Behind CritterFit Co.

Who runs the zoo around here?

Hi! I’m the founder, designer, and chief animal enthusiast behind CritterFit Co.

Based right here in Sydney, this brand started as a late-night passion project—a creative escape after clocking out of the daily grind. It all began with a simple, universal truth: our pets absolutely rule our lives, and we wouldn't have it any other way.

CritterFit Co. officially came to life thanks to a single design by a highly demanding cockatiel that insisted on head scratches. Seeing that first illustration make its way onto a t-shirt (and making that very first sale) sparked something much bigger.

I realised there was a whole community of people out there who completely understand the specific chaos of living with animals. Whether you are serving as the personal assistant to an attitude-filled ginger cat, trying to reason with a dramatic bird, or just obsessed with dogs, you know the vibe.

My goal is to capture those humorous, stubborn, and downright adorable personalities through relatable graphic designs. Every piece of apparel in this store is designed to be a conversation starter for fellow animal lovers, printed on premium gear that you’ll actually want to live in.

Thank you for being here, for supporting an independent Australian brand, and for loving your quirky companions as much as I love mine.